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Home Builders Federation is made up of representatives from the top 200 house builders in the UK.

Amba were asked to create a series of creative images for HBF to demonstrate the different skill sets used in the building industry. There are over 100 trades and professions related to the building industry, from brick layers, joiners and plumbers to surveyors, marketers and lawyers. The agency was asked to generate awareness of the construction industry, and the range of careers and development opportunities available. Unfortunately, teenagers think that there is just one job in the sector, a brickie!

AMBA was commissioned to shoot three ads for this campaign. We were overjoyed that all three images have been selected for the prestigious Roses Creative Awards. www.rosescreativeawards.com

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